Articles Tagged with First Heartland Capital

Broker Mark Senofonte in First Heartland Capital, INC. Firm Has Customer Complaint

November 12, 2025 | by Staff Attorney

According to records kept by The Financial Industry Regulatory Authority (FINRA) financial Broker Mark Senofonte (Senofonte), previously associated with First Heartland Capital, INC., has at least one disclosable event. These events include one customer complaint, alleging that Senofonte recommended unsuitable investments in different investment products including debt securities among other allegations and complaints.

FINRA BrokerCheck shows a settled customer complaint on July 15, 2022.

Claimant alleges their registered representative made unsuitable investments. Claimant further alleges failure to supervise and fraudulent new account documents.

Broker John Alexander in First Heartland Capital, INC. Firm Has Customer Complaint

July 14, 2025 | by Staff Attorney

According to records kept by The Financial Industry Regulatory Authority (FINRA) financial Broker John Alexander (Alexander), previously associated with First Heartland Capital, INC., has at least one disclosable event. These events include one customer complaint, alleging that Alexander recommended unsuitable investments in different investment products including debt securities among other allegations and complaints.

FINRA BrokerCheck shows a settled customer complaint on August 03, 2023.

Customer alleges she was misinformed when insurance policies, including a VUL, were recommended to her in May 2022.