Investors File Complaints Against Reid & Rudiger Advisor Elvis Parkes Over Investment Suitability

shutterstock_93851422-300x240According to BrokerCheck records financial advisor Elvis Parkes (Parkes), currently employed by Reid & Rudiger LLC (Reid & Rudiger) has been subject to 10 customer complaints, two regulatory actions, and one termination for cause during his career.  According to records kept by The Financial Industry Regulatory Authority (FINRA), many of the complaints against Parkes concern allegations of unsuitable investments.

In February 2007 Parkes was terminated by First Republic Group, LLC over allegations of unsuitable transactions by the firm.  Thereafter, in June 2008 the state of Illinois fined Parkes and denied his registration in the state.

In September 2018, a customer complained that Parkes engaged in excessive and reckless trading. The claim is currently pending.

In July 2018, a customer complained that Parkes engaged in unsuitable investments causing $79,000 in damages.  The claim is currently pending.

Brokers are required under the securities laws to treat their clients fairly.  This obligation includes the duties to disclose material risks of the investments they recommend and to present products, particularly complex or confusing products, in a fair and balanced manner that allows the client to evaluate the recommendation.  Another important obligation advisors have is to make only suitable recommendations for investments to the client.  There are many investments that are not appropriate for the majority of investors or for certain investors given their risk tolerance, age, and other factors.  Advisors should not present these investment options to clients.  There are two screens that advisors must employ to determine whether an investment is suitable for a client.  First, there must be a reasonable basis for the recommendation – meaning that the product has been investigated and due diligence conducted into the investment’s features, benefits, risks, and other relevant factors.  The advisor must conclude that the investment is suitable for at least some investors and some securities may be suitable for no one.  Second, the broker then must match the investment as being appropriate for the customer’s specific investment needs and objectives such as the client’s retirement status, long or short term goals, age, disability, income needs, or any other relevant factor.

According to newsources, a study revealed that 7.3% of financial advisors had a customer complaint on their record when records from 2005 to 2015 were examined.  Brokers must publicly disclose reportable events on their BrokerCheck reports that include customer complaints, IRS tax liens, judgments, investigations, terminations, and criminal cases.  In addition, research has show a disturbing pattern with troublesome brokers where brokers with high numbers of customer complaints are not kicked out of the industry but instead these brokers are sifted to lower quality brokerage firms with loose hiring practices and higher rates of customer complaints.  These lower quality firms may average brokers with five times as many complaints as the industry average.

Parkes entered the securities industry in 1993.  Since February 2008 Parkes has been registered with Reid & Rudiger out of the firm’s New York, New York office location.

Investors who have suffered losses are encouraged to contact us at (800) 810-4262 for consultation.  At Gana Weinstein LLP, our attorneys are experienced representing investors who have suffered securities losses due to the mishandling of their accounts.  Claims may be brought in securities arbitration before FINRA.  Our consultations are free of charge and the firm is only compensated if you recover.